What are weddings for?
What is a wedding for? Is it for getting married? Surely it’s more than that, because the legal simple act of getting married only requires 120 words and five signatures. Is a wedding for the couple? Is it for the family? What is a wedding for? We could keep on asking questions but then this column would read more like a trivia quiz than an encouraging article on getting married in an intimate and personal fashion. But before you spend a dime on planner, celebrant, photographer, or venue, I hope that you’ve had a good talk about that opening question. What is your wedding for? I’d encourage you to look at the wedding as a branding exercise. In marketing agencies they would call it a brand activation. An opportunity for you as a couple to take the stand, make a statement, boldly pronounce to the world who you are. And maybe as you’ve read that you have realised that you don’t even know who you are. And I’m realising that this article has gotten way deeper than we ever intended, but that...